Posts Tagged ‘Things’
7 Things You Need To Know About Marketing And Pr-Ing To Students
Posted by Parkzone Corsair in Memory on December 3rd, 2010
1. Don’t make assumptions
It is easy to pigeonhole the UK Student population following years of stereotyping and spoofing via modern media. The common assumption is that a typical student:
* is aged eighteen and straight out of school
* follows a distinctly “grunge” dress code
* is lazy and sponges off the government
* follows a strict diet of canned-goods on toast
* binge-consumes copious amounts of alcohol on a regular basis
* spends all their spare time in pubs and clubs However, whilst there will be some students who commit to this list religiously, not all students are the same, and their interests, hobbies and lifestyles as individuals differ tremendously, and these common presumptions are often inaccurate.
For example:
* With regards to age, not all students go into higher education straight out of school. For example, students over the age of thirty make up a third of the student body at Oxford Brookes University alone (http://www.brookes.ac.uk/facts/mature_students). Understandably, there is a huge leap between what appeals to a teenager compared to that of a person in their thirties. Therefore, promotion which involves free entry to clubs or free booze might not be of interest to the slightly more wizened scholar.
* Fashion seems to be high on the agenda nowadays for modern students. The days of getting away with being as scruffy as possible are entering their final death rattle, with websites like ASOS proving popular with young people, and student discount offered at retailers like New Look. So, promotion via platforms which largely attract the “grunge” crowd, such as music festivals, might not have the impact you’d expect.
* It is a myth that students are spongers. Every UK citizen is entitled to three years-worth of student funding via the Student Loans Company. That money is there for the taking if you are climbing the education ladder, but it isn’t much in the grand scheme of things and, if you live away from home to study, doesn’t stretch very far. Most students are forced to hold down a part-time job alongside studying full-time – quite a feat considering the amount of coursework required of them, and the tight deadlines which must be met. Therefore, students are not always lazy, and they do have money to spend, but they will want it to stretch as far as possible, because they work hard for the little they have.
* Most of the money students accrue will be spent on food. Most discussion forums suggest that an average student spends around £25-£30 per-week on groceries. That’s £100-£120 per month, which is a lot when you have to pay rent, utilities, and buy books for study. Therefore, promotion incorporating discounted supermarket shopping would reach a wide student audience.
* Alcohol consumption amongst students is high, and most universities boast pub and club facilities with subsidized bar pricing. Going back to the issue of age, this will not appeal to all students, as mature students may feel that part of their lives has been done to death. Socially, students spend a lot of their time at the computer, in the library, at the cinema, or shopping – just as much, if not more, than being in a pub or a club. The best approach is to fully research the age range you are playing to, and create ideas which people of all ages will find alluring. Bear in mind student habits and routines based on fact and not assumption, and you will be ten steps ahead of the competition.
2. Fresher’s Fairs and freebies
A great way for students to get familiar with your brand is the Fresher’s Fair. Held on-campus during the week that students register with their university, these events often have rows and rows of stalls and stands, set up by local businesses who wish to capitalise on the population of students new to the area at that time of year.
Often, students will be given a bag to fill with the many flyers, business cards, vouchers and freebies that these companies are eager to hand out. Flyers and leaflets are light and easy to carry, and a student at an event like this will find these easy to slip into their carrier bag of goodies.
However, what the students really look for are stalls which are giving away free items, such as sweets, sample groceries, and promotional items like
How to write HTML a few more things
Posted by Parkzone Corsair in computer on October 28th, 2010
theworldwidegeek.com In this video I talk about a few things you might not have understood in the previous video.
Things you should know about a Computer Monitor
Posted by Parkzone Corsair in computer on September 2nd, 2010
The computer monitor or visual display unit is the device that displays information that the computer program presents to you. It is your eye into the computer. There are three types of monitors; the CRT (Cathode Ray Tube), the LCD (Liquid Crystal Display), and the Plasma Display. The CRT is the oldest technology; it is your old large TV tube and is being replaced by the LCD and Plasma displays. The Plasma display is more expensive and heavier, therefore lending itself to situations that require much larger displays.
The LCD display is what you see when you look for computer monitors at the store. This is the most popular display technology nowadays. You will have to consider the specifications when selecting a monitor. The specs you should be concerned with are; the width, resolution, brightness, contrast ratio, response time, the interface, and the viewing angle.
The width is the first item you look at when selecting a monitor. The question you ask is; how big a monitor do you want? The width is measured diagonally from opposite corners. Also, think about the viewing area, sometimes there is an unused area at the edge of the display.
Resolution refers to the quality of the picture. How small are the details that you can see. This is determined by the pixel size, as well as the pixel pitch. A pixel is the smallest piece of information in an image. You will have better resolution with a smaller pixel size. The pixel pitch measures how many pixels per inch. Again, you will have better resolution with a larger number of pixels per inch.
Brightness is the amount of light that is emitted from the monitor. Think about viewing the monitor in a darkened room, and then viewing the monitor in bright sunlight. Where will you see the picture better? Which display works better in a well lighted room? You begin to see that the display with the greater brightness has the advantage. Brightness is measured in nits or candelas per square meter. Looking at the retail offerings you see that many monitors have 300 nits of brightness. This is good for most applications.
Contrast Ratio is the ratio of the light emitted by the brightest color (white) to that of the darkest color (black). The higher the ratio the clearer you see the image.
Response Time is the amount of time a pixel in an LCD monitor takes to go from black to white and back to black again. It is measured in milliseconds (ms). Lower numbers mean faster transitions and less ghosting.
The Interface is the connector and cable used to connect the computer monitor to the computer. The LCD display can use an analogue VGA connection or a digital interface like DVI, HDMI, or DisplayPort. DisplayPort is not readily available at this time.
The Viewing Angle is the maximum angle at which a display can be viewed with acceptable visual performance.
With the information provided here, you should be able to go to your favorite online computer parts store and select the monitor that satisfies your requirements.
Marc Goldberg is the owner and webmaster of the http://www.buildacomputer101.com website. He has brought together all of his lifetime experiences in computers and electronics for this website. This is his attempt to encourage more people to enjoy the pleasure of building a computer and understanding how they work.
